Raimondas Lapinskas reviewed Nudge by Richard H. Thaler
About choises
3 stars
How do we make choices.
312 pages
English language
Published Jan. 4, 2009 by Penguin Books.
3 stars
(2 reviews)
Thaler and Sunstein develop libertarian paternalism as a middle path between command-and-control and strict-neutrality choice architectures. Libertarian paternalism protects humans against their damaging psychological traits (inertia, bounded rationality, undue influence) by exploiting those habits to nudge people into making better choices.
Subjects
- Economics -- Psychological aspects
- Choice (Psychology) -- Economic aspects
- Decision making -- Psychological aspects
- Consumer behavior